International Collaboration: LEE and Thammasat Business School Connect Economics and Marketing

The Laboratory of Experimental Economics (LEE) is expanding its international ties. Recently, we established cooperation with Thammasat Business School in Bangkok, one of Thailand’s leading business schools. Together, we aim to explore how experimental methods can contribute to research at the intersection of economics and marketing. In this context, LEE manager Vojtěch Kotrba personally visited Thailand to discuss opportunities for developing joint research topics.

Experimental economics offers unique tools for studying consumer behavior, pricing strategies, and decision-making processes in marketing. Through our partnership with Thammasat Business School, we can advance these methods globally and generate new insights with practical applications. We look forward to future joint projects and believe this collaboration will bring innovative economic and marketing decision-making perspectives.